How to Create a Social Media Strategy | Social Media Marketing Course [Video]

In this video, we walk through how to craft a social media strategy that produces real results.

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✨ Key Topics:

💚 Aligning your social media strategy with business goals
💚 How to choose the right social media platforms for your target audience
💚 Understanding success on social media and how to track it
💚 Creating a comprehensive content strategy
💚 How to maintain and ramp up your content over time

📚 Related Resources:
👉 How to use social media trends: https://youtu.be/RaOmU_RmlJE
👉 How to use TikTok to promote your business: https://youtu.be/GOOdrK9uQDA
👉 How to edit photos and videos in Loomly: https://www.youtube.com/watch?v=3rPn0XXqDIk

🕚 Timestamps:
00:00 – Introduction
01:10 – Defining your business goals for social media
02:00 – Finding your target audience
02:23 – Choosing your social media platforms
03:24 – Defining your KPIs
04:26 – Conducting a competitor analysis
04:55 – Defining your content strategy
05:00 – Creating content pillars
05:21 – Defining value pillars
05:53 – Deciding your post types
06:37 – Defining your post cadence
07:10 – Maintaining your strategy

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