How to Develop a Cost Effective Marketing Strategy With Virality & Buzz [Video]

In this segment, I dive into the world of Guerrilla Marketing…a way to drive publicity and, as a result, brand awareness by promoting using unconventional methods designed to evoke surprise, wonder, or shock. Best of all, it’s low-cost and effective when compared to traditional marketing. Let’s explore its advantages and implementation, especially for startups and small to medium-sized businesses.

In 1984, Jay Conrad Levinson introduced the concept in his book titled “Guerrilla Marketing.” The term “guerrilla” draws parallels with unconventional warfare tactics, emphasizing surprise and resourcefulness.
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