How To Improve Systems In Your Gym To Scale A Fitness Business To 5 Locations

In this episode, we’re joined by Fionn MacCullagh and Gavin Butler, co-owners of Tailormade Fitness and FMA clients since 2022. Since opening their first facility in 2018, they have greatly scaled their fitness business, now having 5 successful gyms across Ireland doing SGPT. We delve into the ins and outs of operations within their fitness business, looking at topics such as financial transparency, pricing, sales process and marketing strategy. We reflect on the mistakes and lessons learned within their systems and what they changed to improve their fitness business and brand. Furthermore, we discuss staff structure and organisation as well as Fionns’ and Gavins’ roles within the fitness business. Fionn and Gavin offer many useful insights into the success of their brand and the people involved who helped make their fitness business the success it is today.

Key Highlights:

-Implementing price increases within a fitness business model.

-Staff structure and organisation roles within their fitness business, plus what they’re looking for in their coaches.

-How they adapted their sales process to the FMA one call close.

-When is the right time to expand your fitness business and open more sites?

-Fionn and Gavin’s day-to-day schedule and work-life balance.

-How they adapted their marketing strategy.

00:00:00 – Introduction
00:00:57 – About TaylorMade Fitness
00:01:17 – Growth and Expansion
00:04:07 – Pricing Strategy
00:09:20 – Sales Process
00:14:28 – The Team Structure
00:15:57 – Company Meetings
00:19:12 – The Importance of Full-Time Team Members
00:19:41 – Challenges with Part-Time Staff
00:19:54 – Transitioning to Salary-Based Pay
00:20:26 – The Impact of Profit Sharing
00:20:37 – The Lifestyle Business vs Empire Building
00:21:08 – The No Side Gigs Policy
00:22:16 – The Importance of Staff Investment
00:22:27 – The Issue with Side Gigs
00:23:46 – The Importance of Pricing and Profitability
00:24:15 – The Decision to Expand
00:24:55 – The Challenges of Rapid Expansion
00:27:05 – The Need for Leadership Growth
00:30:27 – The Contradiction in the Fitness Industry
00:31:12 – The Benefits of Expansion
00:33:20 – The Personal Impact of Empire Building
00:34:31 – The Drive for Time Freedom
00:36:17 – The Vision for the Future
00:38:06 – The Importance of Stepping Out of Comfort Zones
00:38:56 – The Transition from Coaching to Business Ownership
00:40:26 – The Power of Partnership in Business
00:40:39 – The Impact of Coaching and Developing Coaches
00:41:10 – The Importance of Delegating and Scaling
00:42:49 – A Day in the Life of Fionn
00:45:55 – A Day in the Life of Gavin
00:48:56 – Product Delivery and Consistency Across Gyms
00:52:00 – The Importance of Data in Business
00:54:13 – Leadership and Empowering the Team
00:56:22 – Sales and Marketing
00:57:00 – Front End Sales
00:57:21 – Retention and Churn Rate
00:58:05 – Product Discussion
00:58:32 – Inner Circle Explanation
00:59:43 – Marketing Strategies
00:59:51 – Community Plans
01:05:24 – Financial Reporting
01:13:10 – Mistakes and Lessons Learned
01:16:02 – Business Strategy Discussion
01:16:13 – Reflection on Business Decisions
01:16:38 – Insights and Thank You
01:16:48 – Website and Social Media Handles
01:17:15 – Closing Remarks
01:17:22 – Podcast Outro

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes

Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/

Connect with Gavin and Fionn:
https://www.instagram.com/tailormadefitnesshq/
https://www.instagram.com/fionnmaccullagh/
https://www.instagram.com/gavin_butler_pt/

Website:
http://tailormadefitness.ie/

#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness