How to Plan Your Nonprofit’s Social Media Strategy (using content pillars) [Video]

Do you want to learn the number one social media content strategy out there, and then learn how exactly what you need to do as a nonprofit to use this tool? The strategy is called Content Pillars, and in this video I’m going to go through the top 6 content pillars all nonprofits should be using! Hi, I’m Kelly the Nonprofit Nerd and I teach nonprofits how to level up their social media and marketing online.

Today’s video is a game-changer for your organization’s social media strategy. Are you struggling to organize your nonprofit’s marketing ideas? Is your social media approach solely centered around donation requests and fundraising events? Or maybe you’re feeling overwhelmed about where to start with social media?

Fear not! In this video, I’m sharing the essential content pillars every nonprofit should embrace to transform your organization into a household name that donors are eager to support. I’m Kelly, and I specialize in helping nonprofits like yours level up their marketing and storytelling online.

Key Takeaways:

Discover the social media content your nonprofit should be leveraging.
Move beyond reactive social media to build a proactive and engaging strategy.
Learn about the power of Content Pillars to boost your nonprofit’s visibility.

Nonprofit Content Pillars:

Mission Warrior/Advocacy
Impact Stories
Direct Ask
Thank Yous
The Real Us
Campaigns

Stay tuned till the end, where I’ll share a free tool designed exclusively for nonprofits to plan out your socials effectively. Your roadmap to nonprofit marketing success is just a click away!

🆓 FREE CONTENT PLANNER DESIGNED ESPECIALLY FOR NONPROFITS! 🆓

If you’re ready to put in the work to make your organization a household name that people are eager to donate to, hit subscribe and ring that notification bell. Let’s elevate your marketing and storytelling together! I’ll catch you next week with more actionable tips and insights.

DOWNLOAD THE SOCIAL MEDIA CONTENT PLANNER FOR NONPROFITS: https://nonprofit-nerd.com/contentplanner

Missed our previous videos? Check the out here:

Why Nonprofits Should Stop Using Canva for their Social Media | #nonprofitmarketing
https://youtu.be/3WVN1p8GldI?si=0HcNGaZQInCQV7tK

How to Create a Social Media Strategy for Your Nonprofit in 2024
https://youtu.be/bF3eMlKnRVg?si=vEIHQm5t0c8BYk4R

Garbage Post Challenge – What is it and how can Nonprofits Use it to Transform their Marketing?
https://www.youtube.com/live/ubpICSJdncU?si=XOhnktz3FLwbcMMX

Helpful Links for Nonprofit Marketing Nerds Like You:

➜Free Social Media Management Tool: Metricool ➜ https://i.mtr.cool/FGCFIF (get it 100% free for your organization using this link!)
➜Nonprofit Marketing Nerd’s Freebie Vault: https://nonprofit-nerd.com/freebie-vault
➜100% FREE Solicitation Letter Level-Up Checklist! https://nonprofit-nerd.com/freesolicitationletterchecklist
➜SOCIAL MEDIA CONTENT PLANNER FOR NONPROFITS: https://nonprofit-nerd.com/contentplanner

#nonprofits #nonprofitmarketing #socialmediastrategies #nonprofitcontent #contentpillars #501c3 #fundraisingtips #nonprofitstorytelling #marketingtips #nonprofittips #nonprofitfacebook #changemakers
00:00 Introduction
00:56 What are content pillars?
01:16 How can nonprofits use content pillars in their social media marketing?
01:42 Nonprofit Content Pillar 1: Mission Warrior/Advocacy
02:10 Nonprofit Content Pillar 2: Direct Ask
02:56 Nonprofit Content Pillar 3: Impact Stories
04:44 Nonprofit Content Pillar 4: Thank Yous
05:16 Nonprofit Content Pillar 5: Real Us/Behind the Scenes
06:08 Nonprofit Content Pillar 6: Campaigns
06:42 Why your nonprofit needs a strategic plan…
07:29 Free nonprofit social media content planner