How to scale your independent design business to $1M+ – Hunter Hammonds (Dive Club S5 | E11) [Video]

Today we’re talking with designer and entrepreneur, Hunter Hammonds, who has grown 5 different agencies to millions in revenue in less than a year. So in this episode we walk through the different stages of building an independent design business—starting from positioning yourself as a solopreneur all the way to scaling operations to 7 figures.

We get into the weeds about:

– Hunter’s framework for selling yourself on a landing page
– The tactics OffMenu uses to convert more leads to customers
– Why Hunter thinks MRR is a misguided metric
– What operational fat you can trim to increase margins
– How you can improve your sales calls
– + a *lot* more

– Petr Knoll – https://twitter.com/iampetrknoll (design partner OffMenu)
– Christian O’Brian – https://www.linkedin.com/in/obrienchristian/ (CEO OffMenu)
– Sahil Bloom – https://twitter.com/SahilBloom (partner OffMenu)
– Agencies
– Instrument – https://www.instrument.com/
– Basic – https://www.basicagency.com/
– Ueno – https://techcrunch.com/2021/01/06/twitter-acquihires-creative-agency-ueno-to-help-design-new-products/

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Chapters
0:00 Intro
1:59 Hunter’s design background
9:33 How Hunter would think about his offer to clients
15:05 How Hunter would position himself on a landing page
18:11 How to hire designers to grow
21:28 How to delegate design work
23:23 Avoiding operational quicksand
27:19 How to convert more leads into customers
31:29 How to nail the sales call
34:39 Eliminating “junk layers” of design process
41:08 Why MRR is misguided as a metric
45:52 The importance of audience building
50:03 The future of OffMenu

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