How to: Startup Marketing [Video]

As a founder and LinkedIn Ads agency owner, this is my #1 advice for startups 💡

Show up at the right time in front of the right people.

🪜 Here’s a roadmap for your rescue

[1] You can expect quick growth with paid search during the startup phase.

Focus your early marketing strategy on Google Search ads to show up as the best option in front of people searching for the solutions you provide.

[2] After implementing Google Ads, focus on optimizing and nurturing the middle and bottom of the funnel.

The leads that don’t immediately convert from Paid Search are exploring; their pain isn’t unbearable yet.

These people in the middle of the funnel know who you are but aren’t pressed to take action, so they need a nudge to cross the fence.

This is where LinkedIn, Meta, and Programmatic retargeting comes in.

[3] Invest in SEO early, which can take up to 6 months to show signs of life.

Once you get your initial leads through the door, refocus on long-term strategies that will pay you back in the future.

[4] Build your bottom-of-funnel channels to convert the nurtured leads into customers.

Slowly, leads start accumulating at the bottom of the funnel, needing a nudge to take the last step.

This is when implementing email marketing, a LinkedIn outreach strategy, or a newsletter will help.

You should also step up your organic social content to build and engage your online community.

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💡 Your early marketing strategy should reflect the growth stages of your business.

#startupmarketing #digitalmarketing #growthhacking #entrepreneurship