In my work as a startup mentor and a Google ads consultant, I have met hundreds of⁠ business owners [Video]

In my work as a startup mentor and a Google ads consultant, I have met hundreds of⁠ business owners telling me how ads did not work for their business.⁠ ⁠ But here’s the thing: your business has to be ready to run ads, and most businesses aren’t.⁠ ⁠ When you hire someone to run ads for you, they just want to get ads up and running. They probably don’t know what I’ve figured out: if your conversion rate times your average order value does not equal at least 2, you are probably not ready to run ads.⁠ ⁠ I just had someone tell me the other day, “Google Ads isn’t working, I haven’t gotten any conversions.” So I looked at the account, and guess what? They’ve only gotten six clicks! Even the most well-optimized Google Ads account wouldn’t see a conversion come out of only 6 clicks.⁠ ⁠ Most conversion rates are 1-2%, which means you need 50-100 clicks before you’re going to see any conversions – on average. 50-100 clicks is going to cost you anywhere from $50-250. For 1 or 2 sales. Will that be profitable for your business?⁠ ⁠ So don’t hire someone to run ads for you until your business is ready. Until then, focus on organic marketing strategies for organic growth.⁠ ⁠ Follow for more no-BS marketing advice.⁠

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