Interviews of Notables & Influencers_by Joanne Z. Tan_Gary Middlemiss_Life & Death on Mt. Aconcagua [Video]

How a climber reached the summit at 23,000 feet, in spite of starvation (after food was stolen), delirium, ill-willed guide, near death experience… When his group’s guides turned out to be more dangerous than the mountains, what did they do? What were the best and worst in humanity they experienced? What was pushing life to the edge of survivability like? How did they persevere over 13 days’ ascension, and then descend in 3 days, in -30 degree temperature? Among his 7 team members, one was helicoptered down with a broken arm and another with asthma…

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This is the 10 Plus Brand Youtube Channel. In addition to the popular series “Interviews of Notables & Influencers”, and regular episodes on brand development and digital marketing, Joanne Z. Tan, founder and CEO of 10 Plus Brand, Inc., regularly shares insights about current events, technology, Silicon Valley, life experience, politics, culture and the arts.

10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level.

Our main “flagship” website is https://www.10PlusBrand.com, where you can find samples of what we do for our clients with brand DNA messaging, verbal and visual content creation, go to market strategies, brand promotion videos, websites, SEO AI enabled content marketing, original blogging, etc. Another “subsidiary” website focuses on LinkedIn profiling only. https://www.10PlusProfile.com.

We do the “whole 10 yards” of brand-building, branding, and brand marketing for businesses, including but not limited to B2B service firms, law firms, accounting firms, commercial lenders, investment bankers, business consulting firms, technology companies, funded or venture capital VC backed startups, corporations, mid-market companies, non-profit organizations, private equity (PE) portfolio companies during restructuring or pre and post M&A, and political campaigns.

We also develop individual business brands with LinkedIn profiles, bios, resumes for public and private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, realtors, and other B2B services.

First, we are brand builders.

We brand, rebrand, and refresh existing brands for businesses, B2B services, technology companies, funded or VC-backed startups, corporations, mid-market companies, non-profit organizations, private equity portfolio companies during restructuring or pre and post M&A.

We also develop individual business brands for business leaders, experienced and growth- minded professionals, notables and influencers.

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After we decode a brand’s DNA, we create brand messaging and tell brand stories, verbally and visually, to construct a brand’s persona and elevate its stature on websites and social media with original content, blogs, podcast, videos, vlogs, custom website design and development, LinkedIn business pages and personal profiles, webinars, and PR content.

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We combine AI enabled digital marketing with human intelligence to multiply a brand’s influence with repurposed articles, SEO, SEM, PPC, social media marketing, influencer marketing, marketing analytics, and Google core web vitals.

Founder & CEO Joanne Tan leads several cross-functioning teams to deliver customized brand presence to inform, inspire and empower.

To make your brand sing in one unified voice so it can inform, inspire, and empower your target audience, our CEO Joanne Tan acts as a “Commander in Chief” in protecting and serving the “constitution” of your brand, leading multiple Teams.