Learning At Other Startups Then Redefining Customer Support For Communities w/ Iris ten Teije | Mava

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Episode 118: Amardeep Parmar (https://www.linkedin.com/in/amardeepsparmar) from The BAE HQ (https://www.linkedin.com/company/the-bae-hq) welcomes Iris ten Teije, Co-Founder of Mava.

In this podcast episode, Iris ten Teije, co-founder of Mava, shares her journey from aspiring journalist to startup entrepreneur, highlighting the transition from working in startups to learn valuable lessons to founding Mava, a platform aimed at scaling community-driven customer support and success. Her story emphasises the importance of validating business ideas through real-world problems and the strategic pivot from a FinTech app focused on alternative asset investments to addressing the gap in community customer support.

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Show Notes:

0:00 – Intro
00:40 Iris’ journey from journalism aspirations to startup entrepreneurship.
01:37 The transition from international relations to the entrepreneurial route.
02:50 Iris’ first job and the influence of her internships.
05:35 The unconventional path and going against the grain.
06:42 The role of growth hacking and managing large marketing budgets.
10:47 Finding the right co-founders through unconventional means.
15:20 The pivot from a FinTech app to Mava and the validation process.
25:44 The strategic pivot and the development of Mava’s new direction.
29:29 Future ambitions and scaling Mava into new verticals.
31:17 Celebrating Mava’s growth and the sticky nature of the product.
32:02 Lessons learned from previous startup experiences.
34:19 What keeps Ios motivated and the importance of taking action.

#startups #entrepreneur #business

Iris Ten Teije:
https://uk.linkedin.com/in/iristenteije

Mava
https://www.linkedin.com/company/mava-app/

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