MAAUVI TALK with Martynas Šukevičius (Metida): Your Brand: why should I register NOW? [Video]

In this MAAUVI TALK, we discuss IP / TM registration, and why it is important also look into main tools on Amazon that unlock once you have your brand registered.

Here are main takeaways:
01:30 🌐 Intellectual property encompasses various rights, including trademarks, patents, designs, copyrights, and trade secrets, each serving to protect different aspects of creative and innovative endeavors.
05:33 🎨 Trademarks can extend beyond traditional logos to include sounds, colors, scents, and even words associated with specific products or services.
07:19 📝 Registering trademarks and designs is essential for their protection, as unregistered intellectual property may not be legally safeguarded.
08:53 🌍 Trademark protection is territorial, meaning registration in one country does not automatically protect the trademark globally, necessitating strategic planning for international business expansion.
11:37 🕒 Trademarks can be protected indefinitely through renewal, while design protections typically last for a maximum of 25 years.
13:38 💡 Advantages of trademark registration include protection against copying, increased brand value, and facilitating business transactions like mergers and acquisitions through intellectual property due diligence.
15:48 💼 Requirements for trademark registration involve meeting absolute criteria such as distinctiveness and non-descriptiveness, while conducting thorough searches to avoid infringing on existing trademarks.
19:39 💰 Funding opportunities exist for trademark registration, with options for reimbursement of registration fees to encourage intellectual property protection.
22:05 🛍️ Registering a brand facilitates setting up accounts and listings on platforms like Amazon, providing access to additional tools and benefits for sellers.
26:39 💡 Brand registration on Amazon enhances visibility and distinguishes your products, leading to higher ratings and customer trust.
27:19 📊 Brand stores on Amazon function like personalized websites, offering extended content and opportunities for showcasing products effectively.
28:02 🔍 Amazon’s transparency program helps monitor legal selling practices, ensuring compliance and authenticity for registered brands.
29:48 💰 Having a registered brand on Amazon protects against price wars and unauthorized sellers, maintaining control over product listings and pricing.
32:23 🌐 Brand registration enables access to advanced advertising tools on Amazon, boosting visibility and customer engagement.
33:03 🛒 Brand registration offers control, trust-building, and loyalty from customers through enhanced content and tailored brand pages on Amazon.
35:05 💸 Worldwide brand registration costs vary by country, with different official fees depending on the region.

For any IP related questions, feel free to reach out to Metida directly:
https://metida.com/contacts/