Monopoly Trademark Turmoil – Hasbro’s Loss and Lessons in Intellectual Property [Video]

Who of us has never played Monopoly?! 🎲🏦

Monopoly is one of the most popular games in the world, and this is undoubtedly thanks to the strength of the trade mark ‚MONOPOLY’, to which Hasbro is entitled.™️🎲🌎

The ‚MONOPOLY’ trade mark has been registered in intellectual property offices all over the world, including the European Union, in both word and word/graphic form.™️💡🇪🇺

However, did you know that recently Hasbro Inc. has lost a dispute with the Croatian company Kreativni Dogadaji that lasted almost ten years, as a result of which the word mark ‚MONOPOLY’ was declared invalid due to bad faith registration.⚔️👩🏼‍⚖️🧑🏻‍⚖️👨🏽‍⚖️🇭🇷🔟

What was considered bad faith? 🙅‍♀️🙅🏻🙅‍♂️

Hasbro Inc. reapplied in two thousand and ten for the registration of a trade mark that significantly overlapped with the previously registered marks.™️

The motivation for such an action was to avoid the burdensome procedure of proving that Hasbro Inc. had genuinely used the mark for the past five years.5️⃣

Based on this example, remember that re-registering the same trade mark to avoid the burden of proving genuine use of such a trade mark can be considered bad faith and lead to the cancellation of this trade mark.™️

#TrademarkDispute #intellectualproperty #monopolygame #HasbroInc #trademarklaw #kreativnidogađaj #trademarketing #trademarknews #trademarkattorney #lawyer_on_trademarks ✨🎩🏦