Natalie left Media to work in Venture Capital: from Forbes to Bullish [Video]

Natalie Sportelli, Director at Bullish, a consumer venture capital firm and creative agency based in New York, joins us to discuss consumer investing and her journey from Forbes to Venture Capital. Natalie previously joined Thingtesting, a B2B platform for brands, as employee number four and has worked across journalism as an Associate Editor at Forbes and served as a Director at venture capital firm Lerer Hippeau. In this episode, we also discuss cultivating genuine, community-focused brands and the shifts in consumer behavior.

In this episode:
– Natalie Sportelli from Bullish shares insights on consumer venture capital and brand consultancy
– The impact of shifting consumer behaviors on business strategies
– Content strategy for venture capital success
– Personal transition stories from journalism to venture capital careers
– Insights on brand building and the importance of community feedback
– The potential of AI and Gen Z’s influence on consumer behavior
– Analysis of consumer brands with long histories experiencing cultural resurgence
– Challenges and strategies in investing in consumer-focused companies
– Breaking into venture capital with a compelling personal narrative
– Transparency in investor-founder relationships
– Debunking the concept of Total Addressable Market (TAM)

Resources:

Natalie Sportelli LinkedIn: https://www.linkedin.com/in/nataliesportelli/

Natalie Sportelli Twitter: https://twitter.com/N_Sportelli

Lerer Hippeau: https://www.lererhippeau.com/

Bullish: https://www.bullish.co/

Ruffin Mitchener LinkedIn: https://www.linkedin.com/in/ruffin-mitchener/

About:

They dared to dream, and built empires. Join host Ruffin Mitchener as she unveils the inspiring stories behind the most inspiring female founders and women in venture. Every other week, we publish a new interview packed with startup secrets and the blueprint for your business success. Tune in Wednesdays to meet the next game-changer!