New UET Insights for Microsoft Advertising [Video]

Automatically enabled on a rolling basis starting this July, Microsoft has announced the introduction of UET Insights – an interesting new feature which will help businesses understand user engagement more effectively.

UET Insights will help PPC experts better meet the needs of their clients and drive more traffic and conversions not only through their ads, but also their website. Indeed, this new tool includes new data collection methods and improved ad targeting.

So, what is UET Insights? Here’s what to expect from Microsoft’s latest advertising feature.

To understand UET Insights, then you need to understand Microsoft Advertising UET tag. The UET tag is a powerful tool that enables PPC managers to unlock a variety of tools such as conversion tracking, remarketing, and automated bidding strategies.

UET – which stands for Universal Event Tracking – is a hugely important tool that records what customers do on your website. It allows you to track what customers are doing after they …