Partners Life launch The Heist campaign to underscore the importance of income protection News M+AD! [Video]

AUCKLAND, Today: The Heist, the latest instalment of the Partners Life Get Life Right brand platform, underscores the necessity of having a backup plan in life. It brings to light the sobering fact that 170,000 New Zealanders stopped working due to injury or illness in the year ending June 2020, which amounts to about 6% of the country’s employed population.

This campaign illuminates the harsh realities of lacking income protection cover, encouraging the audience to view it as an essential safety net, instead of being compelled to take drastic measures to remain financially solvent.

Mika Ballantyne, Marketing Communications Manager at Partners Life, stressed, “As a nation we are underinsured. Many New Zealanders go through life hoping for the best, but what’s really best is having a plan b. Income insurance provides you with financial support if you are unable to work due to injury or illness, so you don’t find yourself in the position …