PatentPC on How to Protect Your Brand [Video]

Our PatentPC YouTube channel is a resource designed to assist founders and entrepreneurs in understanding and leveraging the patent system to enhance their company’s valuation and secure Go-To-Market (GTM) protection. The channel features a series of “how-to” videos that cover various aspects of intellectual property (IP) strategy, including demystifying the patent system, developing IP strategies, and protecting GTM with provisional patents.
The content is tailored to provide viewers with insights into the complexities of patenting, aiming to clarify the process and offer guidance on how to build a robust IP portfolio. The channel’s videos are created by experienced patent lawyers and agents who have backgrounds in working with Fortune 500 companies, ensuring that the advice and strategies presented are of a professional caliber.
In addition to strategy development, the channel also addresses practical topics such as IP on Amazon and medical device patents, offering a comprehensive view of how IP can be managed across different platforms and industries. For startups looking to increase their marketability and chances of success, the channel provides tips and techniques for monetizing patents.
Our PatentPC YouTube channel provides guidance to software startups on how to navigate the complexities of patenting software-related inventions, particularly in light of the challenges posed by the Alice Corp. v. CLS Bank International decision. This 2014 Supreme Court case set a precedent that abstract ideas implemented using a computer are not patentable unless they contain an ‘inventive concept’ that transforms the abstract idea into a patent-eligible invention.
To help software startups build a strong intellectual property (IP) portfolio while avoiding the so-called “Alice traps,” the channel offers how-to videos that explain strategies for drafting patent applications that emphasize the technical problem being solved and the specific, inventive contribution of the software to the field. This approach is designed to demonstrate that the software is more than just an abstract idea and is instead a concrete technological solution.
We hope to be a valuable resource for software startups seeking to understand the patent landscape, draft applications that are more likely to be granted, and leverage their IP for increased company valuation and market protection.
Moreover, the channel educates founders on the potential value of each patent application. By securing patents that are well-drafted and avoid Alice-related rejections, startups can significantly increase their company’s valuation. Each patent application, if granted, can be valued between $150,000 to $500,000 or more for the company. This valuation is based on the potential for the patent to protect the company’s market share, increase its bargaining power, and serve as an asset in fundraising or acquisition discussions.
Our PatentPC YouTube channel serves as an educational platform for startup founders to gain valuable knowledge on how to navigate the patent system effectively, with the ultimate goal of increasing their company’s valuation and securing their market position through strategic IP protection.