Petdirect gets its paws on multimillion dollar investment [Video]

Pictured above: Shane Bradley, Founder and David Anderson, CEO of Petdirect.

Pet retailer Petdirect is poised for unprecedented growth following a substantial investment from Pencarrow Private Equity.

This cash injection is set to fuel Petdirect’s ambition to becoming the nation’s #1 pet retailer, with a dual focus on enhancing its online platform and venturing into the physical realm of retail.

“We’re thrilled to announce that Pencarrow’s investment will accelerate our ambition of becoming New Zealand’s leading pet retailer, setting a benchmark for excellence. Our commitment is unwavering. Petdirect embodies reliability and accessibility for Kiwi pet parents at every life stage,” says David Anderson, CEO of Petdirect.

“Our goal is to craft an unmatched experience by providing a carefully curated selection of products, expert guidance, and unparalleled service. Poised to lead, we aim to be New Zealand’s first choice for pet enthusiasts, challenging any competition in our path.”

As pet ownership …