Raising Capital Through Debt Financing | Shideler Bennett, Initiator.co

Clint Betts and Garrett Clark are joined by Shideler Bennett, who is the Managing Partner at Initiator, for this episode of the Silicon Slopes podcast. Having owned multiple Crumbl cookie franchises, Shideler switched paths and is now focused on guiding business owners to raise capital. He shares some horror stories as an experienced franchisee including the emotional toll that comes with the job when dealing with the human side of business. They talk about Shideler’s work at Initiator, their unique marketing process, and how debt financing can be an unexpectedly cost effective way to raise funds. They also catch up on current events in the United States. Tune in to learn more! “We actively encourage people that if it’s a new concept, whether that’s a franchise, short-term rentals, any type of business, when you’re just getting started out, debt is a really risky option because now you’re adding that extra stress with the payments that come along with it.”

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