Scaling A Consulting Business – Example

Tim Koelzer shares his strategies for leveraging systems and virtual teams to grow his consulting firm.

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Learn how Tim Koelzer taps contractors and remote workers to effectively run his marketing consulting firm, EquiBrand. In this interview with David Jenyns, Tim provides insights on:

✔️ The benefits of building connections with specialized contractors rather than full-time employees
✔️ EquiBrand’s focus on “upstream marketing” – the core strategies that precede traditional marketing
✔️ Identifying crucial but not urgent tasks as a key to success
✔️ Transitioning to virtual teams in the post-COVID era
✔️ Assembling high-performing remote teams by testing multiple contractors
✔️ Leveraging platforms like Upwork to access affordable global talent
✔️The game-changing mindset of embracing imperfection and starting small

By systemizing vital aspects of your business, you can free up time for high-level strategic work. Apply Tim’s tactics on virtual teams and processes to achieve sustainable growth!

Find out more about Tim’s work here:
https://equibrandconsulting.com/
https://www.upstreammarketing.com/

Timestamps:
00:00 Challenges in Implementing Systems in a Marketing Firm.
02:25 Systems Perception in Marketing: Creative vs. Systematic Approach.
05:02 Lessons from SYSTEMology.
09:21 Hiring Challenges and Importance of Finding the Right Fit.
12:20 Leveraging Virtual Teams: Tools and Efficiency.
16:00 Efficient Recruitment Strategy: Hiring and Selection Process.
18:25 Identifying Star Performers in the Recruitment Process.
20:54 Prioritizing Important but Not Urgent Tasks.
23:16 Cost-Effectiveness of Outsourcing through Platforms like Upwork.

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