Seeking Nominations for Rising Stars in Talent Management [Video]

Not all influencers build brands solely on their own.

After gaining thousands of followers on platforms like TikTok and YouTube, some creators turn to talent-management agencies for help negotiating deals or launching ambitious initiatives.

While some managers have rosters of clients from various categories, such as education, fashion, and healthcare, others are focused on specific criteria, like exclusively representing creators from diverse backgrounds or those with smaller audiences.

“You generally see slightly more equity in influencer pay when a creator reaches a certain follower tier and is able to secure a management team equipped to help them secure higher-paying, higher-quality brand deals,” Brittany Bright, founder of The Influencer League, previously told Business Insider.

Some talent managers have recently come into the spotlight in the past few years, representing some of the most sought-after influencers or helping their clients execute particularly successful partnerships. Some are also helping brainstorm solutions to looming issues in the industry, such as the potential TikTok ban, or figuring out how …