Start-Up School #3: The Perfect Match: Finding Your Target Customers [Video]

#score #smallbusiness #startupschool
SCORE workshop from March 25, 2024
We’ve all seen a product or service and thought to ourselves “Who would buy that?!” Or a marketing campaign that fell flat because it wasn’t clear who the audience was. How can you avoid wasting precious start-up time and money, and maximize business success? By knowing your target audience. The better you understand, the more you can ensure your efforts are focused on those who truly value and benefit from what your company offers, leading to superior outcomes.
Believe it or not, narrowing your market can actually expand your reach. You might even dominate in your niche!

In this video, we’ll answer these questions and more:
How do I define Target Market and Target Audience?
How do I determine who that is for my business?
How do I figure out how big my market is, and if it works for my business goals?

What will I do with this information to further my business planning?
Understanding your value proposition and unique differentiators will help you begin to understand who you need to target to sell your products and services. Don’t miss this valuable workshop. And check out the other videos in this Start-up School mini-series.
Link to tools and resources for this series is here: https://rb.gy/8kpxsn

Want a Score mentor? Click here: https://score.org

Presenter: Elle Kowal, SCORE mentor
Elle is a certified mentor with SCORE who has over 20 years of experience leading global organizations of all sizes in the financial services and technology markets. Her career has focused on business and product strategy, marketing and product management. Most recently, Elle was Chief Operating Officer at MineralTree, a B2B fintech company that was acquired by a Fortune 100 company in 2021, and was named to the list of the Most Influential Women in Payments by PaymentSource. She has a passion for leading transformational change in companies and people to help them grow and meet their full potential.

Other Presenters: Steve Mahoney, Kathleen Thompson – SCORE mentors