The Bullseye Framework Explained [+ 3 Pro Tips]

👉 Free Marketing Channel Worksheet: https://www.designwithvalue.com/bullseye-framework-free-worksheet

Getting customers is tough, and many SaaS companies and Startups fail because of a lack of new clients. The Bullseye Framework, developed by Gabriel Weinberg, is one of the best ways to identify marketing channels that bring traction for your company. Traction is the momentum that you will see when your marketing strategy is working. But the Bullseye Framework does more than that. It also helps you find the marketing channels with the lowest customer acquisition cost (CAC) and the highest return.

The framework is a 4-step process, and its name is inspired by a bullseye:

1. Brainstorm marketing ideas and put them in the outer ring.
2. Move the best ideas to the middle ring (based on your experience).
3. Test your ideas in the middle ring to see which ones move the needle.
4. Move the best-performing ideas to the inner ring and focus on them.

The most important concept to understand about the Bullseye Framework is that it is all about testing. In the beginning, no one can tell you which marketing channel will work best for your business. You have to test it. So you need to brainstorm possible marketing channels and ideas, and run quick tests to validate which channel could make the difference.

👉 Download the free Marketing Channel Worksheet: https://www.designwithvalue.com/bullseye-framework-free-worksheet

#SaaS #Startup #Marketing

00:00 Intro
01:52 Bullseye Framework explained
02:42 Bullseye Framework example
05:05 Free Gift
06:12 The 4 steps of the Bullseye Framework
06:42 The marketing channel lifecycle
06:48 Pro tip #1
10:14 Pro tip #2
12:16 Pro tip #3
13:24 Wrap-up

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