How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
5 Steps to Creating Successful Ads

The change management Informatica needed to overhaul its business model [Video]

Categories
Starting a Business

When Graeme Thompson became CIO of the AI-powered data management company in 2016, it sold licenses and maintenance as its customers moved their applications into SaaS solutions. In response, the company changed course to the cloud. Here, Thompson recounts the effort needed to deliver on that transformation strategy.

Credit: Informatica

What is the business transformation currently underway at Informatica?

When we were taken private in 2015, we were a traditional software vendor, but the market was starting to embrace the cloud. Many of our customers had already started to move their applications and it made sense they would want to transition to data management in the cloud as well. The investment thesis was we could dramatically change the value of the company by becoming a true cloud and subscription-driven company.

The business transformation we’ve led for the last several years has many parts; all our products have been re-built as cloud products and we continue our heritage of being neutral about …

3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
12 Steps to Create Videos