Every business should have its own unique identifier, a a brand build guide. This is known as the business’s brand and it is essential to the success of any business. First of all, the brand is the first thing a customer notice when choosing a product. This means that a well-established brand is much more likely to be picked up by a new customer.
This can be quantitatively measured through the customer’s brand recall. Furthermore, having a brand implies consistency which means that customers will be more confident in your product and will be much more likely to recommend it to others in a form of “word of mouth” marketing which is believed to be one of the most effective methods of marketing.
In addition, having a well-established brand build enables higher profit through the added cost of the brand. A brand build that represents high quality or trendy product …