The Real Story Behind Odd Muse With Aimee Smale [Video]

It’s safe to say that Aimee Smale has had a whirlwind few years. Aged just 21 she left her job at Asos to found Odd Muse, a fashion brand known for tailoring and sleek silhouettes. She openly admits she had no experience running a business, yet within her first three months, she’d made over £100,000 after her designs captured huge audiences online.

Now, Odd Muse is going from strength to strength, opening their first permanent store in London this year. I can’t wait for you to hear Aimee’s story. If you’re sitting in a full-time job and you’ve ever wanted to set up your own venture – this episode is for you.

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CHAPTERS
0:00: Trailer
1:15: Sponsored by Revolut
2:15: Introduction
3:35: Aimee’s school & uni experience
9:07: Her time at Asos
11:46: The moment she decided to leave
14:16: The idea behind Odd Muse
15:52: How she found suppliers
18:38: The crazy way she made £12,000 to start Odd Muse
21:45: The story behind the £100k first launch
25:07: The business model that changed everything
29:06: The power of the pearl dress
31:50: The behind-the-scenes struggle of product evolution
35:28: When to make your first hire & team growth
38:08: Her role as CEO
43:15: Time management as a founder
48:00: Odd Muse’s social media strategy
53:20: The importance of email marketing
57:45: Launching a physical store
1:00:54: Plans for scaling
1:02:45: The moment she almost lost everything
1:08:11: How she’s grown her confidence

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