The TRUTH About WHY Your Coaching Business Might Be Struggling (THE DIP)

#TheDip #SethGodin #CoachingSuccess
The TRUTH About WHY Your Coaching Business Might Be Struggling (THE DIP)

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…where you got the best niche, you’re the best coach, the best training, the best certification, the best business model… you’ll go through a DIP.
It’s the TOUGH period that comes after an initial period of PROGRESS. Growth slows down, challenges increase, and enthusiasm wanes.
Your results aren’t increasing. They’re actually decreasing, even as you put MORE EFFORT in.
The Entrepreneurial Transformation process is the process of going through what Seth Godin calls THE DIP.
This Dip is what entrepreneurs wrestle with.
Who you become as an entrepreneur (as you transform into an entrepreneur) is someone who is dealing with the DIP.
And the Dip is on a continuum of EFFORT and RESULTS. Meaning you can get various levels of results, and you can put in various levels of effort.
And, as you put in more effort over time, what tends to happen, even in the best scenario…

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