The Ultimate Guide to PPC Marketing [Video]

Marketers, can we be honest with each other for a second? On a scale of 1 to 10, how much do you really understand the world of paid advertising? Are you confident you can launch and maintain a successful PPC strategy?

Although 55% of small businesses in the U.S. do some form of online advertising, pay-per-click (PPC) is still a concept that eludes many of us. As a marketer, PPC is a skill that you should have in your tool belt — or at least have a basic understanding of.

In this guide, we’ll look at everything from the benefits of paid advertising to how to launch your campaign, complete with guidance from experts. Let’s get started.

When done right, PPC can earn you quality leads. If you can create a seamless user journey (which you’ll learn how to do later in this piece), it could mean a massive ROI for your PPC efforts.

Pay-per-click advertising …