THINX CHALLENGES MISINFORMATION AROUND WOMEN’S HEALTH WITH ‘GET BODYWISE’ PLATFORM [Video]

Thinx develops provocative new campaign inspired by AI images to combat stereotypes surrounding menstruation, menopause and more; and launches ‘Get BodyWise,’ a new online destination to help everyone become body literate

NEW YORK, March 27, 2024 /PRNewswire/ — Thinx Inc., the top selling retail period underwear brand, has launched Get BodyWise, an online platform to normalize conversations and finally stop shame around periods. A dedicated hub with helpful educational tools and information, Get BodyWise will also work to combat period poverty by providing access to leak protection products through strategic nonprofit partnerships. With better education around periods and bladder leaks, we can fight societal stigmas and help everyone Get BodyWise.

Thinx’s Get BodyWise campaign focuses on normalizing conversations and stopping shame around periods and menopause.

The 2023 State of the Period surveyfound that nearly 80% of teens say they are taught more about the biology of frogs than the human female body in …