This Undercover Stunt by Lyft Is Actually an ACLU Fundraiser [Video]

It’s no accident that these forces are combining—it’s part of a Lyft integration into Wilde’s indie coming-of-age comedy Booksmart, in which Sudeikis’ high school principal character side hustles at the company.

It’s also an entirely on-brand alliance for the rideshare service, which promotes its round-up-and-donate program in the celeb-heavy digital short. The ACLU, which is on the app’s list of charities, is a cause near and dear to Wilde, who serves on the Southern California board of the non-profit organization.

“We look for the right people and entertainment properties that match up with our values and mission,” says Ari Avishay, director, Lyft Entertainment. “This movie highlights so many issues that we believe in, like inclusiveness, LGBTQ rights and …