How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
5 Steps to Creating Successful Ads

‘Tomb Raider’ owner Embracer splits into three companies [Video]

Categories
Starting a Business
Middle-earth Enterprises & Friends will manage the intellectual property rights Embracer has for “The Lord of the Rings” and the “Tomb Raider” games.Photo: Frederic J. BROWN / AFP/FileSource: AFP

Sweden’s Embracer, owner of the “Tomb Raider” franchise, announced Monday it would split into three separate companies in a major reset for one of Europe’s biggest video game groups.

Following the announcement, the company’s shares rose over 10 percent in the early hours of trading on the Stockholm stock exchange.

The new entity, Middle-earth Enterprises & Friends, will manage the group’s most well-known and big budget game studios — such as Crystal Dynamics, Dambuster Studio and Eidos-Montreal — representing net sales of 14.1 billion kronor ($1.3 billion).

“As a standalone company, ‘Middle-earth Enterprises & Friends’ will operate as a more transparent entity, offering a better structure to maximize the potential of its highly strategic franchises,” Embracer said in a statement.

How to Market to Expensive Keywords
How to Market to Expensive Keywords
12 Steps to Create Videos