Top 5 Branded Videos of the Week: Stop trying to make “Shein wedding season” happen

Welcome to our rundown of the most-watched branded YouTube videos of the week.

We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.

And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.

What moral obligations do creators have when they work with questionable brands? The #1 video in our latest Weekly Brand Report raises that question. It’s a collab between a stylish social star and a company that has been maligned for its contributions to the fast fashion epidemic. The video’s considerable traffic demonstrated the value it provided for both parties, but is that viewership worth an increase in critical comments? Some creators find the trade-off …