Travel companies use ChatGPT for complaints, negative online reviews [Video]

‘A pretty good job’

The ‘ghosting’ risk

An open secret

Using AI to write penitent responses is a taboo topic in the travel industry, which prides itself on personal service. Conventional wisdom, too, has long held that apologies must “come from the heart.”

More discovering it

“Actually it’s better,” she said. “ChatGPT provided a good solution — better than my expectations — and also a great apology letter which I wouldn’t have able been to write under such stressful situations.”