Understanding Emotions in Sales (video) by Dan Seidman

I had a fascinating talk with Dan Seidman recently. Dan is the Managing Director of Reading Emotions. Our talk showed how important it is to understand emotions in sales. In this article, I will share the valuable lessons from our talk. These lessons can change how people work in sales and business.

The Science Behind Emotions in Sales

Dan Seidman is an expert on emotional intelligence. He explained the science of reading emotions. He said there are seven key emotions in human interactions. These are happiness, sadness, fear, disgust, anger, surprise, and contempt. Being able to recognize these emotions can be very helpful in sales.

Understanding these emotions allows salespeople to respond better. It’s not just about what is said. It’s about feeling the deeper emotions shaping the talk. This level of understanding can lead to better connections and more successful sales.