Utica’s FX Matt Brewery Adds to its Drink Portfolio | Local Business [Video]

UTICA, N.Y. — The FX Matt Brewery in Utica has recently obtained ‘Merican Mule, a ready-to-drink cocktail company known for its Moscow Mule cocktails.

This strategic step by the Saranac beer makers enhances FX Matt’s footprint in the cocktail sector, with a focus on increasing distribution and brand visibility.

The acquisition of ‘Merican Mule comes after the brewery’s successful incorporation of Flying Dog Brewery.

“The addition of ‘Merican Mule to FX Matt’s portfolio underscores the company’s strategic vision to broaden its reach in high-growth, emerging channels and reinforces its position as a legacy brand looking to drive innovation in new ways,” a release stated.

President of FX Matt Fred Matt said that he’s thrilled to welcome the cocktail to its line of products.

“The quality and unique positioning of ‘Merican Mule’s products align perfectly with our vision of delivering exceptional and innovative beverages. We see tremendous potential in the Moscow …