WILMETTE, Ill. (WLS) — A popular online store for the home now has a brick-and-mortar mega-shop in the north shore.
Wayfair is now open for business in Wilmette, just off the Edens expressway. It’s a first-of-its-kind store.
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Shoppers were excited Thursday to get up close and personal with things they want for their homes.
I like shopping in stores, not like the younger generation where I just order things online
Barbara Sherman, Wayfair customer
Jay Bates and his daughter had a serious foosball game going on in the middle of the store. You can’t do that online.
That’s one of the reasons online retail giant Wayfair has opened the first-of-its kind retail space in Wilmette. The Boston-based company has sold products online for more than 20 years, but this is its first venture into the brick-and-mortar world.
“We want to invest and build capabilities and serve customers however they shop,” said Adam Katz …