What You Need To Know About Walmart-Backed Ibotta’s IPO Plan [Video]

Ibotta, a performance marketing platform, aims to raise up to $472.5 million in its upcoming initial public offering (IPO), joining Reddit (RDDT), Astera Labs (ALAB), and Microsoft (MSFT)-backed Rubrik, among others, to recently file for IPOs.

The IPO offering consists of a total of 5.625 million shares, of which 2.5 million shares are from the company, and 3.125 million shares sold by existing shareholders.

The stock is expected to be priced between $76 and $84 per share and is set to trade on the New York Stock Exchange (NYSE) under the ticker symbol “IBTA.”

Ibotta allows brands to market their products through its publishing network by connecting consumers with promotions.

The company reports that American shoppers have earned approximately $1.8 billion through its platform’s cash-back promotions since its founding in 2012.

The Securities and Exchange Commission (SEC) filing showed that the Coca-Cola Company (KO), PepsiCo (PEP…