Who is behind the push to legalize recreational marijuana in Florida? NBC 6 South Florida [Video]

Medical marijuana company Trulieve was a big financial backer for the political committee that proposed the adult-use marijuana amendment for the November ballot, Smart & Safe Florida.

Trulieve CEO, Kim Rivers, spoke with NBC6 on Wednesday about the reasons behind the push to make recreational pot legal in Florida.

The company was the first to be fully licensed in Florida to be able to sell medical marijuana. It’s now grown to be a key player in the fight to legalize recreational marijuana. If approved, it would mean big business for them, but Rivers said Floridians would also benefit.

“We’re very excited. It’s a long time coming,” Rivers said.

Rivers feels confident the amendment that aims to legalize adult-use marijuana will pass in Florida come November.

“The polling on this issue has been really strong, and I think importantly, it’s not just the numbers. It’s also the underlying demographics. This is not a Republican or Democrat issue alone,” she said.

If Amendment 3 were to pass, medical marijuana …