Who won The Apprentice 2024? Winner revealed after BBC series final [Video]

The winner of The Apprentice 2024 has been revealed, after being chosen by Lord Alan Sugar to receive the business magnate’s £250,000 investment.

Following the final of the BBC series, the enthusiastic entrepreneur is looking forward to expanding their small business, explaining to Metro.co.uk why the decision to increase their prices was not a ‘greedy’ strategy.

During tonight’s episode, boutique fitness studio Rachel Woolford went up against pie company owner Phil Turner at the final hurdle, with the finalists tasked with launching their business and presenting in front of a room filled with industry experts.

In the end, Rachel reigned supreme, resulting in Lord Sugar investing a quarter of a million pounds into her venture to expand her North Studio fitness business in the north of England.

Before the final stage of the competition, Rachel had to face some of Lord Sugar’s most trusted advisors analysing every last detail of her business proposal – and at times, facing intense criticism.

Following the assessment …