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Why IKEA’s Failed In INDIA [Video]

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Starting a Business

Why IKEA’s Failed In INDIA

IKEA can be found all over the world, from Shanghai to Guantanamo Bay. But there is one continent that was uninterested in the Furniture Retail giant. Indians largely rejected IKEA attempted takeover, which led to an embarrassing retreat for the brand.

Check out the video above to see why IKEA’s is flopping in India.
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Why IKEA’s Failed In INDIA:
00:00:00 Introduction
00:01:12 History
00:01:35 Market Size
00:02:00 Reason 1
00:02:54 Reason 2
00:03:45 Reason 3
00:04:36 Reason 4
00:05:10 Conclusion
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