You too can smell like Luke Littler! Kebab-loving teenage darts sensation wants to trademark his ‘The Nuke’ nickname so he can use it on a brand of perfume [Video]

02:47 EST 09 Mar 2024 , updated 03:30 EST 09 Mar 2024

Teen darts sensation Luke Littler has applied to trademark his nickname of ‘The Nuke’ so he can apply it to a range of licensed products – including perfumes.

The 17-year-old, who rose to global fame after reaching the final of the 2024 PDC World Darts Championship (WDC), has filed an application with the UK’s Intellectual Property Office (IPO) to protect his personal brand from imitators.

Reports suggest the application would cover a wide variety of merchandise including beauty products such as cologne, soap and deodorant.

But Littler, who already sells his own officially licensed darts, stems and flights as well as darts shirts, also wants to flog everyday clothing such as t-shirts, pyjamas and even ‘Nuke’ slippers.

The application was submitted to the IPO by Gravity Brands Ltd, a Harlow-based firm run by businessman Garry Plummer, who also chairs darts firm Target Darts, responsible for Littler’s official range of …