Your Brand Strategy Could Fail Without it. [Video]

#brandprotection #brandprotectionstrategy Understand legal availability and effectiveness before choosing names, logos, fonts, characters, taglines etc. An effective brand protection strategy must be intergraled with your business and brand strategy.

00:00 – Introduction on Brand Protection Strategy
00:37 – Why Changing Your Identifiers Is Awkward
01:45 – Why Brand Protection Consideration Is Important
01:50 – How To Protect Your Elements
02:42 – Why You Need To Be Strategic Of Your Choices
04:01 – Why You Shouldn’t Leave Brand Protection

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#brandtuned #azrights #intellectualproperty #trademarks #shireensmith #iplawyer #registertrademarks #registeringtrademarks #iplawyer #brandcreation #brandprotection