How to Create an Email Newsletter [+ Expert Tips & Checklist] [Video]

As the former head of marketing for two different tech startups, I learned firsthand that email newsletters can be an incredibly powerful tool in any marketer’s toolbox.

Plus, experts suggest that the ROI on email marketing may be as high as $40 for every dollar spent, and according to HubSpot’s global survey of marketing professionals, nearly 9 out of 10 marketers plan to continue or increase their investment into email marketing in 2024. So, how do you create an email newsletter?

In this article, I’ve put together a comprehensive checklist to help you get started with your email newsletter strategy. Drawing on my own experience, as well as expert tips and the latest data-driven insights, you’ll find everything you need to know about drafting, perfecting, and sending your very own email newsletter.