3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads

One in five women believe investing is just for men, study finds [Video]

Categories
Starting A Business From Home

One in five women believe investing is only for men, research has revealed. A poll, of 2,000 adults, found 74 per cent of females are more inclined to save their money, rather than attempt an investment (12 per cent). But just 63 per cent of men would put their spare money into a savings account – with one in five (21 per cent) putting it in the stock market, instead.

The gender pay gap (27 per cent), and access to financial education (15 per cent), were among the reasons it’s seen as reserved for men. However, 77 per cent of women would be interested in learning more about how to get started in investing.

And nearly half (47 per cent) of all those polled – both men and women – admitted they have no idea exactly how much money is in their pension pot. The research comes as former Great …

How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
12 Steps to Create Videos