Scaling an Impact Driven Business | Ep. 20 [Video]

This week we sat down with Elmer Muñoz, the founder of Liberté coffee to discuss the challenges of scaling a purpose-driven business. Elmer is a Guatemalan entrepreneur who has spent the last 5 years building a vertically integrated impact-driven specialty coffee company that uplifts small farmers and is changing the coffee landscape. In this episode, we dive into identifying your niche audience, building a plan for longterm success, and how Liberté is tackling the very real challenges that come with business growth. #businessgrowth #socialentrepreneurs #businessstrategy

Time Stamps
1:40 – Elmer’s Background
6:30 – Why Coffee?
11:34 – When making money isn’t enough
14:07 – Seeing an Opportunity and making an impact
16:21 – Five Years in the making
18:34 – Purpose from the ground up
21:18 – Challenges in scaling a social enterprise
26:20 – Impact over profit
28:06 – Elmer’s advice for scalability
33:34 – Knowing your strength
35:15 – Impact from Bean to Bag
37:27 – Value Proposition, growth plan

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