Soothing Solutions is raising funds, winning awards and growing the business [Video]

Soothing Solutions’ award-winning founders Sinéad Crowther and Denise Lauaki have been successful in raising funds to push their business forward, but not without having to endure some mansplaining along the way, writes Gerry Byrne

Former stockbroker John Conroy‘s Redesdale Food and Beverage Fund has announced five investments since its launch in 2021.

One of them is lollipop producer Soothing Solutions, a start-up with accumulated losses of €720,000 at the end of 2022.

Unusually, apart from food and food technology criteria, Redesdale has nominated firms led by women as prime investment targets. Soothing Solutions and Thanks Plants, the fund’s two investments in 2022, are both female-led.

Redesdale’s female sympathies was certainly noted by Soothing Solutions co-founder, Sinead Crowther.

She is a separated mother of four, while business partner Denise Lauaki also has four children.

At a meeting with one otherwise keen potential investor, the founders had to endure very pointed questioning about the domestic side …