Startup Marketing Lessons | Ben Pollack – Head of Marketing at Parabola [Video]

Ben Pollack is the Head of Marketing at Parabola and GTM, Expert in Residence at First Round Capital.

Ben talks about why he chose to join Parabola, his playbooks for startup marketing, and what has been working (and not working) for his team.
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Follow Ben:
Linkedin: https://www.linkedin.com/in/ben-pollack-0874a575
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Follow Jason:
Linkedin: https://www.linkedin.com/in/jasonlalk/
Twitter/X: https://twitter.com/jlalk
TikTok: https://www.tiktok.com/@jasonstartups
YouTube: @remotegrowthpartners
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Timestamps:
00:00 Intro
3:20 Startup Marketing Career Path
6:30 How to Grow as a Marketing Leader
12:50 Lessons to Lead a Marketing Team
15:08 Scrappy Ways to Grow Your Pipeline17:10 Paid Search Mistakes for Startups
20:15 Retention Marketing
25:15 How To Know If You’re A Right Fit For A Role
28:04 LinkedIn Ads
32:50 LinkedIn Retargeting
35:50 Prioritized OKRs
45:30 Lesson & Advice
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