How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
5 Steps to Creating Successful Ads

TikTok: ByteDance prefers to shutdown app in U.S. than sell [Video]

Categories
Starting A Business From Home

HONG KONG –

TikTok owner ByteDance would prefer to shut down its loss-making app rather than sell it if the Chinese company exhausts all legal options to fight legislation to ban the platform from app stores in the U.S., four sources said.

The algorithms TikTok relies on for its operations are deemed core to ByteDance’s overall operations, which would make a sale of the app with algorithms highly unlikely, said the sources close to the parent.

TikTok accounts for a small share of ByteDance’s total revenues and daily active users, so the parent would rather have the app shut down in the U.S. in a worst case scenario than sell it to a potential American buyer, they said.

A shutdown would have limited impact on ByteDance’s business while the company would not have to give up its core …

How Much Traffic do you Really Need?
How Much Traffic do you Really Need?
12 Steps to Create Videos