Behind the Barcode: Enhancing Supply Chain Efficiency with GS1 US Data Hub [Video]

Revolutionizing the authentication of products and location data globally is no small feat. There are intricacies and a multitude of complications to consider.

In this episode of Next Level Supply Chain’s special series Behind the #Barcode, Liz and Reid speak with Jess Urriola, the VP of Product Management at GS1 US, about GS1 US Data Hub – a tool built to secure data sharing between brand owners and trading partners. They talk about why this service is pivotal for maintaining #dataquality across the global #supplychain, both from the strategic and technical aspects, from creating UPC barcodes to combating GTIN misuse.

Learn how GS1 US Data Hub supports regulatory compliance, the importance of global location numbers in traceability, and the benefits of ensuring each product has a unique identifier—similar to a license plate. #GS1USPod

Key takeaways:
● How GS1 US Data Hub’s user-friendly SaaS platform empowers both small and large businesses to effortlessly manage and authenticate product identifiers and location data, ensuring accuracy and trust throughout the global supply chain.
● The critical role of the GS1 Registry Platform (GRP) in combating Global Trade Item Number (GTIN) misuse and fostering global transparency by enabling real-time, cross-border verification of core product attributes for reliable traceability and inventory management.
● The strategic advantages of GS1’s identification system as Jess Urriola highlights its integral part in compliance with healthcare and food safety regulations, streamlining the entire traceability process from manufacturer to end-point via Global Location Numbers (GLNs).

[00:00] Join us at GS1 US Connect
[01:40] Introduction to Next Level Supply Chain
[02:53] Introducing Jess Urriola, Vice President of Product Management at GS1 US
[03:30] What is GS1 US’s Data Hub?
[04:42] Why would people use Data Hub out?
[06:16] How people use Data Hub to help manage their GTIN existence.
[07:56] How Data Hub improves the trust through accuracy.
[09:18] The importance of data quality and how Data Hub can facilitate that
[13:11] Data Hub and GS1 Registry Platform as a global platform
[14:11] GTIN as the license plate for your product
[14:51] How Data Hub can help identify locations and create GLN
[18:22] Jess’ current favorite technology right now

Next Level Supply Chain with GS1 US Podcast Page: https://next-level-supply-chain-with-gs1us.podcastpage.io/
Learn more about GS1 US Data Hub: https://www.gs1us.org/tools/gs1-us-data-hub
GS1 US Data Hub Resources: https://www.gs1us.org/resources/data-hub-help-center