Dont launch a small business before asking yourself these 3 questions, says CEO NBC Boston [Video]

Having an idea that you believe could become a lucrative business can bring a rush of excitement. But there are a few important things to consider before you jump the gun, according to entrepreneur and beauty content influencer Jackie Aina.

Aina, who has amassed more than 10 million social media followers combined across platforms like YouTube, Instagram and TikTok, is the co-founder and co-CEO of Forvr (pronounced forever) Mood, a fragrance company boasting an array of candles and perfumes. Forvr Mood products can be found in Sephora stores nationwide, and sell direct-to-consumer via their website.

Aina launched the company in 2020 alongside her fiancé, Denis Asamoah, who says they self-funded the brand. Forvr Mood sold $700,000 worth of products within the first four hours of its launch, the company told Women’s Wear Daily.

In a recent YouTube interview on “Elite Talks with DeAndre Brown,” Aina said that aspiring business owners should ask themselves these three questions before getting started:

1. Is this something I …