Scaling a Fitness Business in 2024 | Justin Cross & Vic Keller

Hire Vic Keller to speak: https://vickeller.com/speaking/

Dive into an enlightening conversation between business titan Vic Keller and entrepreneurial visionary Justin Cross as they explore the strategies and insights needed to scale Justin’s company, Earn It All, beyond $10 million in revenue per year!

Earn It All, founded by Justin Cross, is revolutionizing corporate wellness by offering tailored fitness plans powered by technology. Customized to fit the needs of businesses and employees alike. In this dynamic discussion, Vic and Justin dissect the key elements essential for scaling this innovative company to new heights.

Chapters
0:00 Positioning in a Crowded Industry
3:30 Customer Onboarding Process
12:30 Fitness Industry Pitfalls
16:29 Outcome Driven Strategy
20:42 Building Enterprise Value
25:00 Using Technology to Scale
33:13 Scaling Teams
35:00 Customer Retention
40:28 Subscription Business Model
41:39 Exit Strategy

Topics Covered Include:
– The Power of Brand: Discover how cultivating a strong brand identity can elevate your business and attract enterprise clients. How Justin and his team are using their unique approach to fitness to differentiate their offer in the market place.
– Proprietary Tech: Leveraging proprietary technology can streamline operations and enhance the customer experience. Vic and Justin discuss how to pivot and add technology to their unique approach.
– Scaling the Team: Explore strategies for building and managing a high-performing team capable of driving growth and innovation. Vic advises not to add anyone to the team who is not really committed to the mission and matched the character and attitude that Justin is bringing to the table.
– Marketing to Enterprise Clients: Uncover effective marketing tactics tailored to target enterprise clients and secure lucrative partnerships.
– Harnessing Testimonials and Transformational Stories: Understand the impact of utilizing testimonials and transformational stories to market your brand and drive customer engagement.
– Customer Retention: Gain insights into the significance of customer retention in determining the long-term value and potential saleability of your business. The goal is not to run a funnel and keep gettin new customers just to loose them the following year.

Whether you’re an aspiring entrepreneur, business owner, or industry veteran, this in-depth discussion offers invaluable wisdom and actionable strategies for scaling your business to unprecedented levels of success!

Abut Justin Cross
Justin Cross, the visionary behind Earn It All and Earn Your Booze, embodies resilience and determination. From serving in the Navy to navigating the complexities of classified flight test engineering, Justin’s journey is marked by unwavering resolve.

Inspired by bureaucratic obstacles, he founded Earn It All, fusing fitness with fulfillment. Through triumphs and trials, Justin champions the ethos of earning one’s success, offering tailored fitness and nutrition programs. His story serves as a testament to the transformative power of resilience and the pursuit of excellence.

About Vic Keller:
Vic Keller’s entrepreneurial spirit has led him to found 14 companies and own 16 businesses in manufacturing, tech, and the outdoor industry, among others. His journey from JP Morgan to the successful founding of the ZAK companies, later acquired by Berkshire Hathaway, exemplifies his ability to scale and transform businesses. Today, as the founder and CEO of KLV Capital and Experience Ventures, Vic continues to inspire with his investment and mentorship prowess. An avid adventurer and dedicated family man, Vic lives by the belief that an extraordinary life is attainable through developing others every step of the way.

Follow Vic Keller 👇🏻
Web 👉🏻 http://www.vickeller.com
Instagram 👉🏻 https://www.instagram.com/vickeller
Youtube 👉🏻 https://www.youtube.com/channel/UCKyNEulTSxt7jzWwij1tOfw
X 👉🏻 https://twitter.com/vickeller

Follow Justin Cross 👇🏻
Web 👉🏻 https://www.earnitall.com/
Instagram 👉🏻 https://www.instagram.com/justin.j.cross
X 👉🏻 https://twitter.com/justin_j_cross